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VIIA

VIIA Hemp crafts premium, plant-based wellness products designed to elevate your daily routine. With a focus on hemp-derived cannabinoids and functional ingredients, their gummies and tinctures support everything from sleep and stress to energy and focus.

Lead Designer & Social Media Manager

2025
PRODUCT PACKAGING
ROLE:
Product Packaging
SOCIAL MEDIA MANAGEMENT

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I led the full redesign of VIIA’s product packaging, transforming the brand’s visual identity across an entire line of hemp-based wellness products. The goal was to create a system that felt both minimalist and distinct — something that would stand out on shelves while staying aligned with the brand’s ethos.

I started with competitive market research to uncover whitespace in the hemp category, then designed and refined multiple packaging directions based on those insights. The final system paired each product effect (like Sleep, Focus, Calm) with custom artwork and a color-coded strength system, ensuring clarity, shelf appeal, and visual cohesion across the entire line.
Hemp Product Packaging
CBD Product Packaging
VIIA Product Packaging
Social Media Management

+37%

Followers in 2 Months

Grew the VIIA Instagram Account to 12.2K followers in 2 months.

+60%

Brand Awareness

Grew brand awareness threw new organized product packaging.
At VIIA, I led the strategy and execution of our digital presence across Instagram, TikTok, and email, ensuring every post reflected the brand’s clean, modern identity. I developed and managed monthly social media calendars, produced trend-responsive content, and collaborated with creators and internal teams to bring campaigns to life.

My approach blended design and data — analyzing performance metrics to refine content direction for both organic and paid efforts. Every asset was created to not just follow trends but to connect with the audience in an authentic and elevated way, growing engagement while staying true to VIIA’s voice.
Product Packaging

+57%

Website Traffic

Increase in website traffic within 3 months from social media.
Social Media
Social Media Design

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Your brand deserves FRESH ideas, not leftovers.

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