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TEAM SUPERCREW
Team Supercrew helps kids ages 2–8 understand and manage big emotions through playful books and characters. Rooted in cognitive behavioral therapy, their stories turn emotional learning into fun, empowering moments for kids and families.
Lead Designer & Social Media Manager
ROLE:
CREDIT:
Bonfire Visuals, Shopify Website Developer
PREHEATING THE OVEN... PREHEATING THE OVEN... PREHEATING THE OVEN... PREHEATING THE OVEN... PREHEATING THE OVEN...
I worked with Team Supercrew to redesign their website and social media presence, with the goal of better aligning their visuals with their core mission: helping kids build emotional resilience. Their previous branding lacked cohesion and didn’t fully communicate the heart behind their work, so we set out to change that.
Through playful yet polished design choices, we refreshed the brand to feel more modern, colorful, and engaging, without losing the warmth and trust that’s essential for their parent-facing audience.
Followers in 4 Months
+64%
Followers started at 6,939 and has continued to grow over 11.4K.
Conversion Rate
+40%
Increased purchases, email-subscribers, etc. with website redesign.
The challenge was to strike a balance creating a digital experience that speaks to both kids and their grown-ups. We infused the visual language with kid-friendly energy through illustrations, soft shapes, and bold colors, while keeping layouts clean and easy to navigate for parents.
Every design decision was made with intention: to make the brand feel approachable, inspiring, and consistent across all touchpoints. The result is a refreshed online presence that feels both emotionally in tune and ready to grow alongside the families it supports.
Organic Website Traffic
+80%
Increase in organic traffic within 4 months of redesign.
PREHEATING THE OVEN... PREHEATING THE OVEN... PREHEATING THE OVEN... PREHEATING THE OVEN... PREHEATING THE OVEN...
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