Rebel Pastures came to the table wanting a website as bold as their brand — something unapologetically in-your-face, but still clean, modern, and built to convert. As lead designer, I set out to capture their rebellious energy in a digital experience that felt both gritty and intentional.
 

I developed a bold visual direction rooted in strong typography, textured layers, and punchy layouts that made the brand’s personality impossible to ignore. Once the direction was locked, I teamed up with the developer at Oddball CPG to bring it to life — resulting in a site that’s high-impact, user-friendly, and undeniably Rebel.