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GARDNER'S CHEESE
Gardners Wisconsin Cheese brings generations of family tradition to your table with small-batch, artisan cheeses made in the heart of Wisconsin. From oven-baked snacks to aged cheddar classics, their products blend heritage craftsmanship with bold, modern flavors.
Lead Designer & Copywriter
ROLE:
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As the email designer and copywriter for Gardners Wisconsin Cheese, I was responsible for creating high-impact campaigns that combined sharp, conversion-focused copy with vibrant, scroll-stopping visuals.
Each campaign was strategically tailored to showcase limited-time offers, new product drops, and seasonal moments all while keeping the tone fun, warm, and true to Gardners’ Midwestern roots. From promo headers to playful CTA buttons, I crafted every element to drive clicks and build stronger connections with both new and returning customers.
+33%
Klayvio Sales Revenue over 7 days
$30,979
Average Klayvio Revenue in 7 day email campaign
Beyond design and copy execution, I played a key role in evolving Gardner’s visual identity across email by introducing more modern layouts, bold typography, and storytelling-forward content structures.
My focus was always on balancing their rich, family-owned heritage with a fresh, modern twist, ensuring the brand felt both nostalgic and current. Whether spotlighting a BOGO cheese sale or launching a spicy new product, my work helped Gardners stay top-of-inbox and top-of-mind for cheese lovers nationwide.
$15,689
Average Flow Revenue in 7 day email flow
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